This project was in conjuction with Soft Serve Studio based in Melbourne.
This 4 week solo project was oriented around problem solving within a specific sport. My target demographic was teens and young adults who play casual basketball.
The problem is that travelling to and from the basketball court, the user needs to access multiple things; from train tickets, to money, to food and having to carry a basketball meant either fumbling for everything else, or stuffing it in their backpack and crushing their things.
The chicago bag aims to solve this.
